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Research papers

What's news on newspaper section research?

This paper will cover the current situation for research into newspaper sections and will concentrate on a "private research project" and why for the time being this research can help guide advertisers and agencies in the media planning process. The...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Stuart Corke
November 1, 1995
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Citation

Corke, S. (1995a, November 01). What's news on newspaper section research?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-s-news-on-newspaper-section-research-